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Our customer platform is supported by 4 individual pillars, which are represented by E-COMMERCE, TACTICAL, ARCHERY & SHOOTING SPORTS, and FARM & RANCH accounts. 


Over the past decade, consumer buying habits have changed dramatically. Convenience is king, and customers expect to purchase products and have them delivered to their doorstep within days – all with the click of a button. When you engage with Ken Jefferies & Associates, our team of key account managers will work to develop e-Commerce strategies for your brand. From understanding MAP pricing rules to formulating online promo opportunities, our team will act as a hands-on extension of your e-commerce presence. We will monitor inventory levels, track buying trends, develop digital communication strategies, manage product data and more – all to ensure your products get into the hands of consumers through that critical e-commerce channel.


Ken Jefferies and Associates is proud to support the men and women that put their lives on the line every day. This pillar of accounts is comprised of local and state law enforcement agencies, federal and state government entities, as well as privately-owned tactical specific retailers. Our team knows how to navigate and support the Test & Evaluation process commonly used by these organizations. We conduct training and demo sessions for these accounts on a regular basis, and our sales professionals maintain a clear understanding of the bidding and buying process imperative to sustained success. 


Our archery and shooting sports clients are both brick and mortar retailers and two-step distributor partners. All enjoy a regional or national presence, and we work closely with each of them in-person. We service these clients by training their sales staff, working with their team on inventory forecasting and management, managing promotional & advertising planning, coordinating & supporting consumer events and by keeping our business partners’ products front and center at all times. We are proud of our National Big Box store service program that spans 37 states, and we work hard to execute it for our business partners. 


Our farm and ranch clients have strong regional and national presences. We work closely with them to train their sales staff, manage inventory forecasting, plan for their promotions and marketing pushes, and coordinate events for farm and ranch consumers. We are known for collaborating – in person – with these clients. Here are just a few of the accounts that make up this important dealer pillar.

“Ken Jefferies & Associates industry knowledge, professionalism & work ethic from the top down, has been instrumental in our tremendous growth. Since introduction, Ken and his team have continued to impress us with their business acumen & commitment to success.”

Craig Cook
National Sales Manager, Holosun

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