KJ&A is a professional and proactive sales and marketing agency.

We represent best-in-class brands and category leaders in the shooting sports, archery, tactical, and farm & ranch niches.

We work exclusively within the tactical, shooting sports, and archery trade channels.

Ken Jefferies & Associates, founded in February 2008, is a first-in-class manufacturers’ representation firm servicing 37 states. We offer premier sales representation, product and program development assistance, market research and strategic planning for industry-leading manufacturers.

Ken Jefferies
President, Ken Jefferies & Associates

Message from the President

Ken Jefferies & Associates was introduced to the industry in February 2008. Since that time, we have encountered unprecedented success. This growth stems from the core values that we abide by. We’ve assembled the industry’s best team of Award Winning Sales Professionals, and believe the individuals of our organization are the driving force of Ken Jefferies & Associates. They are always front and center.

Authentic Individuals

The most paramount priority for KJ&A is to build a team comprised of authentic individuals who embrace a culture of respect and share a commitment for success. In today’s competitive environment, the whole is truly larger than the sum of the parts.

Embrace Relationships

Establishing long term relationships with growth oriented Vendor Partners who share our core values and respect for individuals is essential. The magnitude of our successes are far greater when the efforts of our companies are complimentary and our values are in alignment.


Providing sound leadership evokes trust, a sense of confidence and pride. At KJ&A we empower our Sales Professionals, we work to exploit the skill sets of each team member and we recognize outstanding performance. We believe the best indicator of successful leadership is reflected by the amount of personal and professional fulfillment each team member recognizes.


Ken Jefferies & Associates is unique in that we have a very managable portfolio of manufacturing business partners which affords our sales professionals the ability to be highly focused on clients in specific outdoor product areas. Our team of award-winning, authentic sales professionals work in small, distinct geographic territories, allowing them to spend more time face-to-face with each customer. Our portfolio of clients is comprised of shooting sports, archery & tactical trade channel brands, making Ken Jefferies and Associates the clear choice for manufacturers in these specific niches. Where our competitors sometimes venture into related fishing and outdoor brands, we remain focused, delivering the exclusive experience our clients deserve.


Who We Are

Ken Jefferies & Associates has established iteself as the most growth-oriented agency in the industry. The products we represent complement one another, meaning we have no conflicts among our clients. A number of our sales professionals have served as high level sales executives, vice presidents of sales, or national sales managers for leading manufacturers within the outdoor sporting goods industry. Our company is known for putting the needs of the factory first, the customers second and ours last. If it makes sense for our business partners, then it makes sense for KJ&A.

Corporate Headquarters

Our best in class corporate headquarters is located at 112 Pheasant Wood Court, Suite A Morrisville, NC 27560. Our 5,000 square-foot facility features the latest in technology, a climate controlled 17-yard indoor archery range, archery pro shop, and a show room for each of our business partner’s products. Conveniently located 5 miles from the Raleigh-Durham International Airport, our facility gives us the ability to showcase our business partners while offering our employees, guests, partners and dealers a well equipped working environment. Our facility is open to our business partners to use for their dealer workshops and sales training events throughout the entire year.

Kudos & Credits

Commitment to earning success every single day inevitably leads to recognition. While accolades are not our primary aim, we’re humbled and proud when our efforts are recognized. We’ve earned agency and/or sales professional of the year honors from these industry leading manufacturers.

“With our long tenure in the eyewear market of 31+ years, I’m proud to say that we first started our partnership with KJ&A at the onset of their inception back in 2010. We’ve truly grown and learned as a team as we’ve pursued the Outdoor and Tactical markets with KJ&A providing our brand and customers with first class service. Without their dedication, support, expertise and strategic efforts we wouldn’t be positioned as we are today within these valued channels.”

Ray T. Hill IV
Vice President – Retail Sales, Wiley X, Inc.

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